Kantar Group

Kantar Group is Marketing research company with headquarters in UK.

WPP sold 60% of market share of Kantar Group to Bain Capital keeping market value of Kantar Group at around 4 billion USD in 2019.

So Bain Capital owns 60% of Kantar Group and remaining 40% owned by WPP.

For the year ending Dec-2021, Kantar Group has 27,163 employees and annual revenue was 3,683 million USD and annual EBIDTA was 600 million USD and operating profit was 111 million USD.

One million plus shoppers globally provide daily shopping data to Kantar Group.

Kantar Group Gross revenue by business segment in 2021:

Insights segments provide 1,819 million USD revenue i.e 40% of gross total revenue. YoY growth 9%.

Profiles segments provide 301 million USD revenue i.e 8% of gross total revenue. YoY growth 9%.

Consulting segment provides 186 million USD revenue i.e 6% of gross total revenue. YoY growth 6%.

Media segment provides 640 million USD revenue i.e 17% of gross total revenue. YoY growth 3%.

WorldPanel segment provides 357 million USD revenue i.e 10% of gross total revenue. YoY growth 9%.

Numerator segment provides 109 million USD revenue i.e 3% of gross total revenue. YoY growth 21%. Numerator is acquired by Kantar Group in July 2021. Here 109 million USD is just 6 months revenue post Numerator acquisition by Kantar Group. So generally, we can assume Numerator revenue can be 218 million USD in 12 months time frame for general assessment.

Public segment provides 218 million USD revenue i.e 6% of gross total revenue. YoY growth 20%.